Shoppers, food companies are working to improve the health of buyers. Many of these companies joined The Healthy Weight Commitment Foundation (HWCF), which is led by CEOs and whose goal is to reduce obesity, especially childhood obesity by the year 2015. Four years ago (2010), sixteen leading food giants such as Kellog’s, McCormick, General Mills, Nestle USA, and others, pledged to cut 1.5 trillion calories in foods by the year 2015. Already, early reports from HWCF show a staggering reduction of 54 trillion calories in foods found on supermarket shelves. This amounts to 78 calories less per person, per day. Companies are competing for the best tasting and appealing lower calorie and healthier products for consumers.
Just last year, General Mills won Most Innovative Product of the Year by Consumer Goods Technology Magazine for introducing their new Nature Valley Protein Bars. These bars are calorie friendly and have a good balance of carbohydrates, protein and fats. Look closely when you shop because not only General Mills, but many other manufacturers are living up to their commitment to reduce obesity and improve the health of children and adults. Simply take a look at the calories on average products found in our grocery store and notice lower calories for items you have been purchasing for years. Even if it is just 10 calories less per serving, this can add up to hundreds of calories saved each year, per person. Also, check labels for the fiber content in foods. Only 1 of 10 Americans consumes enough fiber in their diets. Manufacturers are competing heavily to produce the best tasting products with higher fiber content. You can now find added fiber to hundreds of products found on grocery store shelves.
Hooray to manufacturers for helping shoppers achieve better health and lower calories without sacrificing taste and flavor. For more information about the HWFC, please visit HealthyWeightCommit.org.