Choices are made daily by each of us.
- Do I hit the snooze button one more time?
- Should I really eat one more cookie?
- Can I afford this new car?
- Where should I buy my groceries today?
When it comes to the last question, there are many factors that play a role in its answer for each of us.
Location, price, variety, coupon policies, organic food, international foods, pharmacy, service, bakery, meat department, produce quality, operating hours, craft items, and locally grown and produced products all play their part.
These are but a few of the different things each of us thinks about as we decide who will get our hard earned money and which grocery store will become our choice in the future.
If we asked you what most people would claim is the #1 factor in their decision on where to shop, we would venture to guess that the majority of you would say price. Yet despite economic challenges, most people will continue to shop at the grocery store that offers the highest quality perishables and service, mixed with competitive prices.
According to a consumer poll by Alix Partners LLP, 70% of consumers make a grocery store trip at least once each week and they expect more than they have in the past. If the grocery store does not offer quality and value, combined with a pleasant shopping experience then they will begin searching for a new grocery store to do business with.
And while these factors do play a pivotal role in the decision making process, the same survey also found that 86% of shoppers use a shopping list at least sometime, and 79% use coupons to assist them in developing that list.
On top of coupons, many of us are persuaded to try new products based on in-store promotions brought to our attention through signage and decorative displays.
Most shoppers when asked will choose a store that has the best deals versus the lowest prices. Creative and enticing bargains keep shoppers coming back.
Lastly, shoppers appreciate options as they shop for groceries. The good-better-best strategy provided through store brands allows shopper the opportunity to choose for themselves the value they seek.
Here at Market Basket we strive to accommodate the varying tastes of our clientele. We hope that you will take time out and find out why we believe, that when it comes time to choose your local grocer, we feel we deliver exactly what you are looking for.
