It’s no secret: customer service is a crucial component of any successful business. This is especially true for grocery stores. According to the 2011 Empathica Consumer Insights Panel: Grocery Report, 97% of consumers value good customer service at a grocery store.
Below are a few key customer service features every supermarket should have:
Customer Assistance Locating Items
Grocery stores stock a high volume of items that are dispersed throughout the store. While a well organized store layout is important for directing customers to their items, successful grocery stores realize that they must go beyond this. Successful grocery stores understand the importance of having knowledgeable store associates on staff at all times to assist customers with finding their items.
Knowledgeable Store Associates
Market Basket strives to make sure that all of our customers’ questions about any of our products get answered, which is why we constantly keep our store managers up to date on all of our products. For example, if you have a question about a particular type of produce we carry, our produce associates will be able to help answer your question so that you can make an informed decision.
Grocery store carry-outs are a rare amenity these days. Not only are they convenient for the customer, but they also represent the grocery store’s devotion to customer service.
Convenient Courtesy Services
A great customer service feature for a supermarket to have is a courtesy booth. For example, Market Basket’s courtesy booths allow our customers the convenience of paying bills, cashing payroll checks, processing money orders, and more.
Customer Service is Key
Customer service is the make or break factor of a business, which is why Market Basket takes it so seriously. We understand the desire to be recognized when you walk into a store. Our goal is to make sure that each and every customer that walks through our doors feels valued and important, because our customers are the reason why we are where we are today.